We have a tradition in our family to share “highlights” over dinner. So Sunday, our first day back home after a week in Orlando, my wife and I asked our two kids to pinpoint their TOP highlights from our week. The answer…hanging out at the hotel pool. Granted, it was pretty cool (a water slide, a beached pirate ship that they could climb on, water canons for shooting water at one another), but c’mon! I lost track of the bucks we spent to get into Magic Kingdom, Seaworld, and Animal Kingdom, and their answer is THE HOTEL POOL!

It occurred to me that, as business owners, we all think we know the critical factors by which are businesses are judged. However, we are likely evaluated on aspects of the customer experience to which we never pay attention. So what's your "hotel pool?" Read more...

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