Brett, you asked this question, then closed the thread!
If our clients view our services as a luxury, as an expendable add-on for good times, then naturally they will cut us back, or fire us altogether. But if we're doing something they consider essential, then they'd be crazy to let us go.
The problem is, they come to take us for granted. "What have you done for us lately?" We had a good session on this at the City Club last year. And we take them for granted. We view some long-term clients a…
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Posted on October 23, 2008 at 12:21pm — 1 Comment