IMC NorCal East Bay Consultants Forum

Dr. Strangetimes or How I Learned to Stop Worrying and Love the Recession


Register online by Wednesday, Oct. 14 at 5PM and save $5 East Bay Consultants

7:30 - 9:30AM
Buttercup Grill
1000 Cotton St., Oakland

Check in at 7:30 for Meet & Greet.
Program starts at 7:45 a.m.
Bring notebook and pen
Bring friends

Your clients – and your practice – are nearly two years into the longest and deepest economic setback experienced in two generations. None of us comes into this with direct experience on how to manage through it. What can we learn from those who have?

With apologies to Stanley Kubrick, we are going to take a trip through time to apply the lessons from companies that have stood on the brink of annihilation and come back… with a vengeance!

We recently concluded a study of companies that not only survived a major crisis in the last century, but actually thrived because of the way they harnessed its possibilities. Hear the illuminating stories behind the companies that have gone on to become the leaders of today.

For the last year you’ve heard countless presentations about making your practice “recession-resistant”. But why exhaust yourself fighting the economic environment? Learn how to take an entirely fresh approach that puts the economy to work for you!
Of course, this sounds good – but how do you actually make it happen? This interactive experience will give you tools to walk away with at least one practice-changing practice that will make you want to take advantage of this crisis before it slips away! You might actually learn to love the recession!

Takeaways: With this presentation you will be able to:
• Take the five steps to move past obstacles into “repossibilities”
• Move from passively waiting for the end of the recession to actively pursuing opportunities it has unearthed
• Know the eight questions to ask to find the silver lining in a crisis
• Enjoy a greater sense of purpose and fulfillment in your own practice

IMC member Wayne Cerullo ("Dr. Strangetimes") leads the nationwide marketing strategy group, Insighting Ideas, in helping B2B companies (re)connect with revenue by finding fresh ways to (re)connect with customers and prospects. For nearly a decade, InSighting Ideas has been helping companies better position their offerings, target their prospects, and align their internal teams to serve their customers better. Insighting Ideas focuses on companies in three turbulent industries -- medical technology, information technology, and financial services.

Space is Limited
Register to reserve your seat at the table.
$15 IMC members
$18 PATCA, NSA, ASTD and PCn members
$20 others

Walk ins welcome: $25 cash only, no checks or credit cards
Includes choice of breakfast plus coffee, tea or orange juice
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East Bay Consultants Breakfast Meeting Location
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The Buttercup Grill and Bar
1000 Cotton Street
Oakland, CA 94606

* Off I-880 at the 23rd Ave exit
* Free onsite parking

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From SF and Points North
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1. Take I-880 S.
2. Take the exit towards 23RD AVENUE/ALAMEDA.
3. Turn RIGHT onto DENNISON ST.
4. Turn RIGHT onto COTTON ST.

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From San Leandro, Hayward and points south
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1. Take I-880 N.
2. Take the 23RD AVENUE exit.
3. Merge onto 23RD AVENUE.
4. Turn LEFT.
5. Turn LEFT onto 23RD AVENUE.
6. Turn RIGHT onto E 7TH ST.
7. Turn RIGHT onto KENNEDY ST.
8. Turn LEFT onto DENNISON ST.
9. Turn RIGHT onto COTTON ST.